Journal

Features, findings and ideas from the Salt team

Salt Media manifesto

The Salt manifesto

Championing the indies and making cool stuff happen
Team photo salt manifesto

AI has terrible taste

In a world that’s about to be flooded with machine-made content and templated visuals, differentiators like taste come into sharp focus
Build-a-bear Storytelling

What Build a Bear taught me about storytelling

A few years ago, my son’s infant school took his class to the Build-A-Bear Workshop. There was some "educational" reason for the trip, but at the time I thought this was either a piece of marketing genius by Build a Bear or a massive lack of foresight by his teachers
  • Magazines, Membership, Storytelling
SOS Nick and Peter

Standing up for indie businesses

As you'll be aware, there's been a lot of noise in the media about making business rates and VAT fairer for pubs, but independent cafes and roasters lack a voice - despite facing the same struggles
  • Storytelling
Creativity and storytelling

Creativity and storytelling

Creativity and storytelling: celebrating human craft in a digital age
  • Magazines, Membership, Storytelling
Membership Magazine covers

How to increase the value of your membership magazine

Your membership magazine can captivate readers while also generating revenue
  • Magazines, Membership
Magazine design

Ready to join the subs club?

Paid-subscription platforms like Patreon and Substack are booming, so how can membership organisations use these platforms to reach a new audience?
  • Magazines, Membership, Patreon, Substack
Indy Coffee Guide storytelling

5 Ways printed communications grows your business

Digital communications may be the quickest way to reach an audience, but tactile materials are a hugely persuasive tool for engaging customers
  • Print
storybook open with fairy lights

Storytelling to build your brand

Telling stories forges an emotional connection with your customers, says Nick Cooper
  • Storytelling