Pinch of Salt

A curation of good reads, interesting finds and cool stuff

Be surprised and delighted by a monthly dose of features and finds from the Salt team.

A Pinch of Salt is our monthly curation of ideas, trends and projects we think you’ll find entertaining, insightful and useful. Recent stories consider why French restaurants are back in vogue; investigate the beach sauna trend; look at arriviste drinks like mazagran in speciality coffee shops; and consider AI’s terrible taste.

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Build-a-bear Storytelling

What Build a Bear taught me about storytelling

A few years ago, my son’s infant school took his class to the Build-A-Bear Workshop. There was some "educational" reason for the trip, but at the time I thought this was either a piece of marketing genius by Build a Bear or a massive lack of foresight by his teachers
  • Magazines, Membership, Storytelling
Membership Magazine covers

How to increase the value of your membership magazine

Your membership magazine can captivate readers while also generating revenue
  • Magazines, Membership
Magazine design

Ready to join the subs club?

Paid-subscription platforms like Patreon and Substack are booming, so how can membership organisations use these platforms to reach a new audience?
  • Magazines, Membership, Patreon, Substack