Pinch of Salt

A curation of good reads, interesting finds and cool stuff

Be surprised and delighted by a monthly dose of features and finds from the Salt team.

A Pinch of Salt is our monthly curation of ideas, trends and projects we think you’ll find entertaining, insightful and useful. Recent stories consider why French restaurants are back in vogue; investigate the beach sauna trend; look at arriviste drinks like mazagran in speciality coffee shops; and consider AI’s terrible taste.

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storybook open with fairy lights

Storytelling to build your brand

Telling stories forges an emotional connection with your customers, says Nick Cooper
  • Storytelling
Reading a magazine

Magazine publishing – 5 things to consider

Thinking about publishing an in-house or membership magazine? Read this before you make any big decisions
  • Magazines, Membership
Build-a-bear Storytelling

What Build a Bear taught me about storytelling

A few years ago, my son’s infant school took his class to the Build-A-Bear Workshop. There was some "educational" reason for the trip, but at the time I thought this was either a piece of marketing genius by Build a Bear or a massive lack of foresight by his teachers
  • Magazines, Membership, Storytelling