The strongest brands are underpinned by clear strategic thinking.
That’s why, when we start a branding project, we like to begin by exploring and clarifying the brand’s values, its competitors and the environment in which it operates – among many other factors.
This learning is distilled into key points of difference, brand values, and a visual style that informs how the brand should look, sound and feel to communicate successfully with its target audience.
‘Underpinned by clear strategic thinking’
We’ve undertaken numerous brand strategy projects to help clients achieve clarity and strong brand logos – examples can be seen in the work we’ve done for The Collective at Woolsery, Saunton Sands Hotel, Moskito Island and Mitchell & Dickinson.
Some organisations already have clarity about their brand strategy and just need us to create a brand logo that’s visually powerful and works beautifully in different formats and on multiple platforms. We’re happy to do that too.
‘A brand is more than just the brand logo’
A brand is more than just the brand logo; it’s the tone of voice used, the type of stories told, the colour palette, the platforms used, and the image style employed (we work with leading photographers and can provide expert support, including shoot management and styling).
This all comes together in connecting a brand with its audience through content. Take a look at the brands we’ve created for our Salt Media publishing portfolio, such as the Indy Coffee Guides, Food Lifestyle Magazine and the Trencherman’s Guide.
