The private island of Moskito in the Caribbean is a destination for ultra-high-net-worth individuals looking for serenity, fun and privacy.
We had the fun of stepping into this world to create exploratory branding and a website for a collection of estates on the island.
When the world’s wealthiest are looking to let off steam or indulge in R&R, they don’t just book into a five-star hotel. Instead, they round up their nearest and dearest and head to a private island. Moskito, in the British Virgin Islands, is just such a place. A luscious leafy haven with white sand beaches that’s surrounded by turquoise blue seas, it’s a playground in paradise.
‘Exploratory branding and a website’
The island is made up of ten privately owned estates, one of which is owned by tech entrepreneurs Michael and Xochi Birch who also own The Collective at Woolsery in the UK. After we’d done branding and web development for their Devon business, they asked us to help create a concept, branding and example website for a collection of estates on the island.
First-hand experience
To gain first-hand knowledge of the visitor experience, Salt directors Jo and Nick visited the island, spending a week at The Village with a group of entrepreneurs and videographer Kev Wolf who created some stunning films of the island.
‘It was important for us to get to grip with the intricacies of the island and each estate so we could reflect them authentically,’ says Jo. ‘Each has its own distinct personality: The Village, for example, has a youthful spirit with a hidden DJ booth, waterslide, multi-million dollar sound system, Mini Mokes and in-pool fire pit. It’s designed for maximum fun for groups of friends. The Oasis, meanwhile, has a more refined and relaxed vibe, while The Point is right by the beach and a perfect spot for multi-generational family groups.’
Crafting a concept
Back in the UK, Jo, Nick and the Salt team worked closely with the estates’ owners to create a concept called Moko for the collection of estates and to also curate a story and brand for each estate.
This was then turned into an exploratory website to illuminate the concept and clarify the experience for potential customers.
‘A website to illuminate the concept and clarify the experience’
