Journal

Features, findings and ideas from the Salt team

Creativity and storytelling

Creativity and storytelling

Creativity and storytelling: celebrating human craft in a digital age
  • Magazines, Membership, Storytelling
Membership Magazine covers

How to increase the value of your membership magazine

Your membership magazine can captivate readers while also generating revenue
  • Magazines, Membership
Magazine design

Ready to join the subs club?

Paid-subscription platforms like Patreon and Substack are booming, so how can membership organisations use these platforms to reach a new audience?
  • Magazines, Membership, Patreon, Substack
Indy Coffee Guide storytelling

5 Ways printed communications grow your business

Digital communications may be the quickest way to reach an audience, but tactile materials are a hugely persuasive tool for engaging customers
  • Print
storybook open with fairy lights

Storytelling to build your brand

Telling stories forges an emotional connection with your customers, says Nick Cooper
  • Storytelling
Reading a magazine

Magazine publishing – 5 things to consider

Thinking about publishing an in-house or membership magazine? Read this before you make any big decisions
  • Magazines, Membership