We loved the exhilarating challenge of creating a brand for a spa experience rooted in a pristine natural landscape.
Working with a client to envisage and develop a brand is always a creatively exciting project. In this particular case, the challenge was how to present and communicate the values of a new spa and wellness experience at the award-winning Saunton Sands Hotel in Devon.
The hotel’s position on one of the best beaches in the UK, and the client’s enthusiasm for weaving the benefits of this natural landscape into the spa experience saw us building an idea around the experience to be had in the clear waters and UNESCO Biosphere-protected dune landscape.
Source of wellness
The result was the name ‘Source’ (conjuring a return to the source of nature, water, and life itself). This translated into a natural pattern derived from evaporating water droplets and a muted palette inspired by the sea, sky and rolling sand dunes.
‘Rejuvenating experience to be had in the clear waters’
From creating the brand to designing the packaging and naming products through to telling the brand story via outdoor media, digital comms, signage, printed materials and even wallpaper design, it was an exhilarating experience for us too.
The second phase of the project has seen the creation of a revised look for a range of skincare products which has been rolled out across the rest of the Brend Hotel group.
Award-winning
Source Spa and Wellness was awarded the prestigious AA Best UK Spa award in 2023 and holds a five-bubble rating from the Good Spa Guide.
