Boxing clever
The Butchers at Darts Farm have top quality ingredients at their finger tips and innovative ideas to help their customers enhance their home cooking – the challenge is presenting new concepts in a jump-off-the-shelves manner. Master Butchers Philip and Alastair asked us to take their new salt beef curing kit and package it in a way that would be enticing and accessible for their customers. Using a particularly drool-worthy image of the Butchers’ finest beef brisket from our recent shoot with Nick Hook as a starting point, we set to work.
![](https://saltmedia.co.uk/wp-content/uploads/2021/02/Darts-Farm-Salt-Beef-Kit-Top.jpg)
Inspired by the rustic textures and bold colours of the butchery itself, they created something which reflected the curing process and which looked perfectly on-brand in the butchery environment.