Project Description

Boxing clever

The Butchers at Darts Farm have top quality ingredients at their finger tips and innovative ideas to help their customers enhance their home cooking – the challenge is presenting new concepts in a jump-off-the-shelves manner. Master Butchers Philip and Alastair asked us to take their new salt beef curing kit and package it in a way that would be enticing and accessible for their customers. Using a particularly drool-worthy image of the Butchers’ finest beef brisket from our recent shoot with Nick Hook as a starting point, we set to work.

Our creative team understand the Butchers at Darts Farm’s passion for locality and quality and wanted to incorporate this in the visuals. Inspired by the rustic textures and bold colours of the butchery itself, they created something which reflected the curing process. The salt beef curing kit is only the beginning, with plans for an extensive range to be on sale in store soon.