Having worked with Sharp’s previously on designing a custom label for a limited edition Belgian tripel style beer, we jumped at the chance to get involved in their latest project – launching their first cookbook.
Just Add Beer is a first of a kind book that brings together beer, food and Cornwall with recipes for all occasions. Our brief was to promote the book through carefully crafted blogs, newsletters and social activity, as well as exclusively designed recipe cards and other promotional elements including backdrops for the Padstow Festival.
We also developed a range of print, films and digital adverts for a national campaign which was featured in the Guardian, the Observer and Feast magazine as well as across all social platforms.
With the book now published, we continue to support its promotion while enjoying some classic Cornish beer-infused treats.