In response to Covid-19 and Brexit, a powerful group has been formed to give England’s food and drink industry a strong collective voice – and Salt Media was delighted to be asked to breathe life into it by creating an appropriate visual identify for the organisation
Food from England has been created from more than 30 regional groups – from Dorset Food and Drink to Taste Cheshire – which represent over 43,000 businesses across the UK. The organisation will support small and medium-sized businesses by providing a unified platform to communicate the industry’s needs to relevant government agencies and departments.
The group also aims to highlight the impact of Covid-19 and Brexit and identify ways to help the industry navigate its way through both, while encouraging consumers to keep supporting their local food and drink producers.
One of the founding members John Farrand, managing director of the Guild of Fine Food, said: ‘The past eight months have seen disaster and innovation within the regional food and drink sector, possibly in equal measure.
‘We have witnessed the rise and fall of our artisan cheesemakers and watched with sadness as our cousins in food service saw their trade plummet overnight. This has been balanced by independent retailers attracting new customers, adopting the internet as a tool to keep them, and unearthing previously unknown suppliers from their area to broaden the retail offer.’
We were asked to support Food From England by creating a brand identity, social media and marketing assets to help the organisation communicate its presence.
We created a range of different concepts which combined the themes of food and sense of place. The final choice was a simple logotype in which a fork forms the letter ‘E’ for England, while a palette of classic English colours imbues the brand with heritage and quality. Read more about the launch of the organisation here.