Project Description

Festival re-brand

We’ve worked closely with South West’s biggest food festival since the very first one in 2003 and have written and designed the festival brochure for a number of years. So when they asked us to take on the task of refreshing the festival branding across the board, we were raring to go.

Building on the festival’s values of supporting the South West’s food producers along with its chefs and restaurants, the chosen branding direction was a mix of English country festival and streetfood cool.

A pastel palette complemented the bold existing red circular logo and used whimsical, cheerful elements such as birds, rabbits, flowers, bunting and grazing cows to bring the countryside to the city.