Project Description

Creating an experience

We were asked to re-imagine the Sands on the Beach café experience. A stunning spot right by Saunton Beach offered opportunities to create a modern grill restaurant that offered high quality relaxed dining with a sand-between-the-toes vibe. Working closely with owners Brend Hotels, we devised a new name, brand logo and feel for the Beachside Grill.

We helped create and refine the menus, implemented menu psychology to make them work hard (read our blog post on menu psychology here), then designed them up to look beautiful and appealing to customers.

The re-branding extended to signage, aprons, T shirts, menus, bill cards, social media and digital elements.

Tip: the BSG burger is worth getting your hands sticky for …