We were delighted to be asked to make the first ever yearbook for Army Cadets, for which we’ve been creating a bi-monthly digi magazine since April 2020.
The book is a chunky A4-sized softback – with soft-touch cover and spot lamination for extra zing – crammed full of inspiring, adventurous and useful features.
Cadets – aged 12-18 – can read about adventurer Louis Rudd’s experience crossing Antarctica on his 56-day solo trek, learn how to survive in the wilderness, brush up their map-reading skills and discover a whole load of new sports to try.
They can also ‘take the test’ to discover if they’d really know what to do in a kayak crisis, animal attack, rip current or when looking after a friend with hypothermia or heat exhaustion.
Interviewees in the first ever Army cadets yearbook include the organisation’s National Honorary Colonel Lorraine Kelly, TV adventurer and former Royal Marines commando Aldo Kane and Major Heidi MacLeod – the first woman to command a troop of 70 Gurkhas in the Queen’s Own Gurkha Logistic Regiment.
Jack Cavilla of Army Cadets who commissioned the project says:
‘From the planning stages through to proofing and printing of our first ever yearbook, the team at Salt Media have been a joy to work with.
‘They have a fantastic understanding of the Army Cadets as an organisation and our audience, and this knowledge has helped to develop a yearbook we are incredibly proud of.
‘2020 has thrown a number of curveballs at the Army Cadets, but the creative input from Salt Media has enabled us to extend our engagement with our audience via our digital magazines and now the yearbook.
‘I cannot speak highly enough of the team at Salt Media and I would not hesitate to recommend their services to any other businesses.’
Lieutenant-General Tyrone Richard Urch CBE, Commander Home Command, says:
‘I’ve seen some amazing publications this year, but this is genuinely brilliant. Well done and thank you.’
The book is available via bookshops and direct from Army Cadets online shop.