A recently-released report from Barclays has shown how vital food and drink is for hotel marketing in attracting visitors.
1. Keeping it Local
Almost a third (30%) of UK holidaymakers plan to spend more time in the UK this year, and a fifth (22%) also expect to spend more money on their breaks.
The familiarity of food and language are big attractions: 74% of people from the South West said these factors made holidays ’hassle free’.
2. Everyone Loves the South West
The South West is the most popular destination for UK visitors with 73% of respondents having a short break in the region.
And 67% of South West-originating holidaymakers were more likely to stay in the South West with 60% saying that the weaker pound makes a UK holiday better value this year.
3. Here for the Beer (and wine and food)
40% of all holidaymakers said the food offering most influenced their choice of hotel. This rose to 44% for UK-based holidaymakers.
4. The Experience
33% of UK holidaymakers said they are attracted to businesses offering curated, unique, high-quality experiences.
This is good news
And something we’ve been championing for a while here at Salt Media.
You just need to shout about it.
So, if one of your marketing frustrations is getting the word out, let us help. You can find out more about food magazine here or to find out more about our design, branding and marketing services contact us here.